Kakaxi, Inc Accomplishments
Kakaxi has developed an innovative device but struggled with spreading awareness outside of niche markets. They were stuck and it was our goal to help them reach their potential and achieve their accomplishments. Their unique device made it possible to obtain complete agricultural transparency and care from farm to table and it was our job to highlight the outstanding benefits of this technology to show to potential investors, customers, and partners.
To do so accurately and effectively, we had to balance entertaining content with informational value, thereby producing a succinct and immersive stream full of simple explanations and critical benefits.
Suggestions for Smooth Execution
To properly realize the goals of the project, we developed a completely animated visualization coupled with accurate and informational, yet kind and caring, voiceover. Since Kakaxi wished to be portrayed as a brand of kindness and helpful generosity, we utilized colorful animation for the video project. The animation promotes positivity using eye-catching colors that intrigue the viewer and speak to a solution that the innovative device provides.
This correlates with the professional nature of the company while simultaneously generating optimism in their vision.
The Final Outcome
The resulting video product exemplifies the Kakaxi brand and targets the viewer by using anecdotal examples of the helpful applications of the inventive technology. For example, we showed the way that the device could allow a farmer to know when fruit was ripe, when crops met certain height limitations, or when the consumer wanted to know the process from beginning to end. Our complete video shows farmers how they can manage their distant and remote land, examine weather, and progress toward the future of agriculture.
Now the video can be wielded as an introductory component for Kakaxi in all of their future efforts with highly regarded results.
